Get Metrics That Matter
Rich is a free tool for anyone that wants to analyze online campaigns. It’s easy to understand and gives insights on:
- If an ad was visible – could it be seen?
- Where ads were shown – on the page and on which sites?
- User interaction – click thrus, engagements, etc.
Rich is compatible with any ad server and is easy to install in any banner or widget. Request your invite today!
Verify that your ads were placed in plain view - could they be seen?
Compare metrics by campaign, product, format and site over time.
Make sure ads were placed on the right sites - see screenshots.
It’s time to get Rich.
Rich is the world’s first campaign analytics tool focused on creative agencies. It gives the agencies everything they need — and nothing they don’t — on one simple report page, that answers critical questions such as “was the ad visible?”, “how long was it visible?” and “did people notice it?”.
Using campaign metrics to improve your campaigns thru trial-and-error is not a new concept. In fact it's been around for over ten years. But despite this, most creatives — the art directors, copywriters etc. making the ads and that would have the most to gain from using these tools — have yet to take advantage of one the most prominent features online media has to offer.
But it's really no wonder considering that the reporting tools were never built with these guys in mind. The tools were created to satisfy the buyers and sellers of advertising, not the creators of it.
Rich to the rescue
Rich a third party metrics tool that can run on any network or ad server. It gives agencies faster implementation, a more focused feature set and above all different — and better — metrics. The result being a better understanding of the online advertising environment, leading to more effective ads and increased ROI for all parts of the eco system.
The underlying technology for Rich is extremely complex but the result is something very plain and simple:
A report that’s easy to understand with the metrics that matter, and nothing else.
But we know that a well executed simplicity play is not enough. To make sure that Rich is actually useful we provide metrics that go beyond exposures and click-thru, both very blunt instruments for assessing performance of any kind. And the copywriters and art directors of the world know that exposures and click-thrus are often weak indicators of success, which is naturally one of they reasons they're not using more dated reporting tools.
“If all lines are busy...”
By using Rich agencies get the insights necessary to consistently create great ads that get the intended effect. We’ve already tracked over a billion ads for our pilot customers and will add more users during the upcoming weeks.
Please sign up for an invite or follow us on Twitter to see the latest and greatest that we’re up to!