Improve Rapidly
Helps You Being Ahead of The Game
What made the hockey legend Wayne Gretzky great? According to himself, he skated to where the puck was going to be. At Burt we're literally defining the Agile Advertising movement. In the summer of '10, our CEO Gustav held an extremely well received talk at Cannes Lion.
Actionable Metrics
The core of Agile Advertising is about rapid and actionable insights. Rich is developed to provide faster and more responsive data for you to make well informed decisions as fast as you can.
Sure, Rich is the best way to understand how to increase the “click-thru”, but even if you learn how outperform the market by 10x, only 1/100 exposures will result in users clicking an “exit link”.
However, many more users “engage” with the ads thru mouse-overs and interaction (for instance, playing a game or a video). Rich tracks engagement out of the box, painting a more complete picture of how users actually respond to your ads.
