Reach & Frequency

Repetition is The Golden Rule of Advertising

... within reason of course. But did you know that your 3rd to 5th impression are usually more than twice as likely to be clicked on? This impacts your media plan. In your campaigns, do you know how much of your audience only saw the ad once? Those were the most expensive ones. It's not only about reaching as many as possible, it's about reaching them the right way.

Reach & Frequency Distributions

Rich is designed around Reach, because advertising is about audience. Not only will we tell you how many people you reached on each site – we also know the overlap between sites. Rich Reach and Frequency is calculated cross sites, no matter through where you bought the media.